Charette is a French word most often used in the fields of design and architecture to describe an intensive period of work by a group of people prior to a deadline.
Prudence Fenton, IDEAPOP co-founder says, “After working at the Disney think tank for over 10 years, I realized that one of the most powerful processes we used was the CHARETTE -- brainstorming. It always amazed me that if three or more people went into a room with the intention of solving a problem or creating a new something in a matter of hours, that process never failed to produce wonderful and surprising results. The compressed time ignited our creativity to the point where we had to expand our thinking and open ourselves up, and once we did, the ideas came pouring in. It was always exciting and inspirational. As the frenzy of ideas grew, more followed. It didn’t matter how crazy or out there or even stupid the ideas seemed. When mixed together, and bandied about, they combined to bake the perfect cake. That is why I always say THERE ARE NO BAD IDEAS. You need to trust the power of intention and the process of the Charette. It always delivers exactly what you need.”
In this economy of changing paradigms and shifting focus, the Charette is the perfect offering to help established companies or fledgling startups see their future path. It is also a really fun and happy way to spend your days.
IDEAPOP has taken the Charette to new heights by creating our own unique “think-tank” brainstorming and solution process, designed to quickly and effectively inspire your company, utilize your brainpower, and drastically improve your bottom line.
Spending a day, a week, or more in a Charette Think Tank is like hiring your own amazing, high level, business SWAT TEAM to swoop in and assist you in solving the problems that challenge and vex you the most.
It is also extremely effective in generating new ideas for products, business models, and to discover fresh ways to impact the marketplace. Where do you want to be in 5-20 years? The Charette offers the perfect environment to discover innovative ideas and maximize the collective intelligence to experience breakthrough results! 
