ideapopconsulting.com

Prudence Fenton is an award-winning creative visualist. As a producer, filmmaker, executive, animator, multi-media artist, and Internet visionary, she has changed the ways things look, and our experience of them for over twenty-five years. (MTV IDs, Pee-wee's Playhouse, animated Peter Gabriel Videos, Liquid Television, ABC 1 Saturday Morning, Drew Carey's Greenscreen Show, and many others). She spent over 11 years as a think tank consultant at Disney R&D. Her projects ranged from SMART TOYS and PDA's in the parks to producing prototypes for the future of media at ABC, and a social media user-generated one for ESPN. She also collaborated with Disney websites including SOAPnet, ABC family, ESPN, Toontown, Casual Gaming and Disney online. Fenton takes ideas and makes things out of them with style, wit and intelligence. Her clients include Disney R&D, Microsoft, Intel, Viacom and AOL.

Most recently she served as Creative Executive Producer for 37 short videos about Burma that premiered on youtube channel U.S. Campaign for Burma, as well as on all other video sites like, veoh, funnyordie, etc. The project was originally conceived to raise awareness about Burma's repressive military dictatorship. Since then, the "little movies," as Fenton calls them, have drawn even more attention now that Aung San Sui Kyi has been incarcerated. Created through the collaborations of a diverse array of writers, directors and filmmakers, each video features a notable celebrity, with participants including Jennifer Aniston, Jackson Browne, Will Ferrell, Felicity Huffman, Ellen Page, and Sylvester Stallone, among others. It was heavily promoted through all social networks using apps and other viral marketing techniques.

Prudence has a B.A. from Vassar College, an MFA from Corcoran School of Art, and a Masters and Doctorate in Spiritual Science. She has won three Emmys, a Grammy, and a Clio, as well as MTV awards.

Maxine is an award-winning TV writer/producer, Entrepreneur, marketing and branding innovator, and Creative Strategist. She has written and produced hundreds of hours of television, including some of the most successful comedies of all time -- the final season of Ellen (three Emmy nominations), Roseanne, (Emmy nomination as Best Comedy Series and a Golden Globe award the years Maxine was there), Home Improvement (People's Choice Award for Best Comedy Series), Dharma and Greg, and Situation: Comedy (on BRAVO), a reality series Maxine starred in and produced with Sean Hayes (Will & Grace) about how to make a sitcom.

As a TV executive and show runner, Maxine continues to develop and produce shows for many TV and Cable networks. As a Creative Strategist, Maxine consults with independent film makers, marketing executives, large companies, small businesses, restaurants, web design firms, visual artists, authors, and entrepreneurs, aiding them to maximize their assets and grow their businesses.

In 1999, Maxine co-founded Voxxy.com, the acclaimed interactive web and TV content company aimed at teenage girls. Voxxy was one of the big Hollywood players in the creative content space on the web during the days of the dot com boom. As Co-Founder and CEO, Maxine wrote the company's business plans, raised several million dollars to finance the first rounds, inked strategic partnerships with technology titans, and created cutting edge content deals with some of Hollywood's top writers, producers, and stars. Maxine convinced Jennifer Aniston to act as the company's spokesperson for free, as well as star in her own broadband show which garnered Voxxy massive press in every major magazine, newspaper, and on countless TV shows. Maxine also forged advertising and marketing deals with companies like Motorola and Hard Candy creating branded advertainment to reach their desired market.

In 2003, Maxine Co-Founded The Steeltown Entertainment Project, a 501C non-profit in her hometown of Pittsburgh, dedicated to bringing more film and production business to the city. Steeltown was instrumental in changing the legislation, upping tax credits to 20% for filmmakers in Pennsylvania, and continues to thrive as an educational organization.

In 2009, Maxine joined forces with friend, colleague and fellow Consultant Prudence Fenton to found IDEAPOP. After working together for several weeks on a job, the company was born. IDEAPOP aims to help creative's think more like successful business entrepreneurs, while helping successful business entrepreneurs think in more creative and expansive ways to assure their success.

For more information: www.maxinelapiduss.com.

Hillary Carlip is an award-winning author, performer, creativity expert, visual artist, and innovative entrepreneur. Immortalized in her acclaimed memoir, Queen of the Oddballs: And Other True Stories from a Life Unaccording to Plan (an American Bookseller's Association Book Sense Pick, a Lambda Literary Award finalist in two categories -- humor and memoir, and named by Borders as one of the Best Literary Memoirs of 2006), Hillary has a life-long history of straying from roads more traveled, and inspires companies with her unique insights, motivating them to tap into their own creative ideas to position themselves for greater success.

Hillary's most recent book, A la Cart: The Secret Lives of Grocery Shoppers (Virgin Books, March 2008) has been met with high praise including a starred review from Publishers Weekly, who called the book a "hilarious, delightful, unique achievement." She has been hailed as a pioneer in bringing the voices of teenage girls into the mainstream with her first book Girl Power: Young Women Speak Out (Warner Books, 1995). She was honored by the New York Public Library when the groundbreaking Girl Power was selected for its prestigious "Best Books for Teens" list, and appeared on Oprah, a full hour show devoted to the book. Her second book, Zine Scene (Girl Press, 1999), which Hillary designed herself and co-wrote with the celebrated author Francesca Lia Block, was featured at the New Museum for Contemporary Art in New York City, and won an American Library Association Award.

Hillary is the creator, editor and host of the celebrated literary website, FRESH YARN: The Online Salon for Personal Essays. Since 2004, every month Hillary presents six new pieces written by a diverse range of all-star writers/performers and personalities. FRESH YARN has been a YAHOO PICK, and was selected as a HOT SITE by USA Today.

As an entrepreneur, Hillary has created several successful businesses, and as a masterful marketer has garnered major press for every one of her undertakings. Some of the outlets she's scored publicity in include: Oprah, Ellen, Today Show, Entertainment Tonight, Extra, CNN, local and national news shows on all major networks; Wall Street Journal, New York Times, LA Times, Christian Science Monitor, Los Angeles Magazine, People, US, Entertainment Weekly, Vanity Fair, Entrepreneur, NY Post, USA Today, Associated Press, Reuters, Washington Post, PR Week, Variety, Hollywood Reporter, Star, Enquirer, TV Guide, Seventeen Magazine, Teen Magazine, Marie Claire, and more.

From 1999-2001, Hillary was Co-Founder/ Executive Creative Director of VOXXY, the highly acclaimed interactive network. There, she oversaw all creative aspects of the company including designing and producing 10 major websites, which earned the 2000 Bandie Broadband Award for innovation in the category "Newest New Thing." Since 2001, Hillary has designed and produced websites for major stars (including Jennifer Aniston), companies, organizations, artists, authors, musicians and advertisers, with her thriving web design and production company Fly HC Multimedia.

Hillary has been called "Highly enterprising" by Advertising Age, "Humorous, touching and insightful" by the Wall Street Journal, and "Gloriously idiosyncratic" by the Chicago Tribune. Through her work as a consultant and speaker, she motivates and inspires companies and individuals alike to embrace new ways of problem solving and increase productivity and sales through her unique and innovative approach to creating extraordinary performance.

For more info: www.hillarycarlip.com

Turning their creative energies to the advertising arena, this assembled group of filmmakers collaborates with agencies and clients in meeting the growing challenge of capturing the attention of the ever-more sophisticated consumer in both broadcast and digital arenas.

Guterman's clients include: Sprint, Max Factor, Maybelline, Sprite, Toyota, Coke, Ford, UPS, Coty, Victoria's Secret, and artists including, Madonna, Rolling Stones, Girlicious, Quincy Jones, REM, Nine Inch Nails, P. Diddy, Matchbox 20 Smashing Pumpkins, and Ice Cube.

Guterman has an impressive background producing commercials and videos for such directors as Mark Romanek, Jake Scott, Paul Hunter, Alek Keshishian and Matthew Rolston. In addition she has worked on feature projects with filmmakers such as Martin Scorsese, Arthur Penn and Sidney Lumet and produced several award winning films.

Matthew W. Kuhns is a seasoned investment professional, having spent the last 20 years working as a portfolio manager for various firms such as hedge fund JMG Capital and Transamerica Investments.

During his career as a mutual/pension fund manager he won several awards such as top ten manager in the USA from Pensions and Investments, top ten manager manager in the US from Lipper as published in the Wall Street Journal, and has been quoted in publications such as Business Week, Reuters News Wire, The Street.com, Brill's Mutual Fund Interactive, and the NY Post.

Mr. Kuhns has an MBA from USC, a BA from UC Berkeley, and has also been awarded a CFA.

Most recently, Melinda served as the vice president of client services at Trailer Park Studios where she was responsible for leading new business initiatives, managing clients and account strategy for Orbitz and Netflix. During her tenure with Trailer Park, she was appointed by the CEO to lead the Orbitz Worldwide new business pitch team. Melinda and her team at Trailer Park were awarded its first agency of record business for the $55M advertising account.

Prior to joining Trailer Park Studios, Melinda served as the vice president of marketing for the Los Angeles office of SS+K, an integrated marketing and communications firm with clients, including the Bill & Melinda Gates Foundation, Citibank, Delta Air Lines, Lance Armstrong Foundation, msnbc.com, Starwood Hotels and Working Assets.

In 2007, Melinda led the strategic marketing, public relations and digital efforts for msnbc.com's 'A Fuller Spectrum of News' campaign. The initiative was recognized with a Silver MIXX Award and a Webby Award. Previously, she held a senior marketing position at Sony Corporation of America focusing on building integrated marketing and CRM strategies for Sony Pictures Entertainment, Sony Pictures Television, Sony Pictures Home Entertainment, Movielink, The Game Show Network and Sony Computer Entertainment America. While at Sony, Melinda helped oversee the re-launch of the Sony Card with Bank One through a national campaign that included on-air, online, print and promotional partnerships.

Melinda's diverse background landed her several interesting positions over the years including serving as the President and Co-Founder of THEY, an award winning integrated marketing and services company, and Vice President of Marketing for Intertainer, an entertainment on demand broadband company. With a passion for technology and education, she began her career as an educational software producer with Davidson & Associates.

Melinda is affiliated with leading industry organizations, including the National Association of Women Business Owners (NAWBO), Women in Technology (WINT), The Academy of Television Arts and Sciences (ATAS) and International Interactive Communications Society (IICS).

Melinda holds a bachelor's of arts degree in psychology from the University of California at Los Angeles.

Mark Samuel, considered a practical visionary by Fortune 500 companies, has been guiding organizations toward higher levels of long-term success through his innovative accountability-based programs for 27 years. Mark's systems help organizations worldwide to transform their business model, service delivery model and/or culture in compressed time frames. His focus on execution, recovery and measurable results has given his approach the reputation for achieving new paradigms of leadership and producing measurable breakthroughs.

Mark is the author of Creating the Accountable Organization and The Power of Personal Accountability: Achieve What Matters to You, and has been featured on CNBC, Bloomberg and in Fortune Magazine as a top authority on the topic of Accountability.

Mark has consulted and effected long-term positive profitable improvement for companies including Chevron Corporation, American Express, Michelin, Amgen, Kaiser Permanente, UC Berkeley, Southern California Edison, Texas Instruments, Baxter Pharmaceuticals, and The Royal Bank of Canada.

Mark holds a Bachelors Degree in Social Science from the University of California, Irvine; a Masters Degree in Management, with a special emphasis in Organizational Development, from the University of California, Irvine; and a Masters Degree in Applied Psychology from the University of Santa Monica, in Santa Monica, California.

Paula Silver, creative visionary , has been changing people's attitudes through her approach to media and communication for over twenty years. By challenging the accepted boundaries of marketing , advertisising and publishing, she has been on the leading edge of industry wide and cultural shifts and trends. Her passion for using new ideas and technology to change the status quo has led to her involvement in a variety of different fields including the non-profit sector, healthcare and environmental protection.

Currently she is the President and Chief Creative Officer at Beyond the Box Productions, Ms.Silver honed her instincts in the advertising industry, where she worked on many Hollywood movie campaigns before moving to Los Angeles.

In 1981, she established and led the entertainment Division at R. Greenberg Associate, where she led the creative team to develop the Tri-Star logo, and other corporate identities. During her career as an entertainment agency executive, Ms. Silver worked closely with all the major studios to create the kind of marketing campaigns that establish films as brands: Alien, Ghostbusters, and Dirty Dancing, and also renamed the motion picture Fatal Attraction (previously titled : The other Woman).

In 1989 she moved to California and became the President of Marketing and Publicity at Son Pictures. Managing budgets well over $480 million annually and leading a staff of over 200 employees. At the Walt Disney Company Ms Silver became known for creating an award -winning marketing campaign for Mr. Holland's Opus, which stepped outside industry convention by bringing "grass roots" marketing to the forefront. She is a founding board member of the Mr. Holand's Opus Foundation which is dedicated to keeping music in the schools by collecting and donating instruments to schools that need them. She is the marketing strategist behind the surprise 2002 indie hit, MY BIG FAT GREEK WEDDING. By establishing a community of audience engagement early on Ms. Silver developed a marketing plan relying heavily on a viral grass roots and localized publicity strategy Greek Wedding remains the longest running film in theatrical release and the highest grossing Independent romantic comedy of all time. Released with an intitial advertising budget of under 1 million dollars.

Not content to be a marketer , Ms. Silver's passion for social , environmental and civic issues has lead her to become an active member in organizations and foundations promoting the arts and social well being of others. She coined the campaign slogan "Only Elephants Should Wear Ivory" for the National Wildlife Foundation, creating a Public Service Campaign.

Ms. Silver formed a Hot Line at Lenox Hill Hospital to help mothers (like herself) of premature babies. Her special interest in teen issues motivated her to organize and facilitate the First National Girls Conference "Girls Speak Out" at the UN in 1997. In 2003 she organized and produed the LOHAS Conference, Lifestyles of Health and Sustainability ) in Los Angeles. Having Holywood meet the environmental leaders and businessmen so that their stories and information could be used in the development of mainstream stories making that information consumer friendly and available in films and television.

She sits on the board of the Women in Film Foundation and Otis College. In 2004 she became an MIT Simplicity Lab Fellow.

For the last year John Solomon has been a branding, animation, talent and internet consultant. His clients have included Warner Brothers TV Animation, Power of Entertainment, 6 Point Harness Animation Studios, Ghostbot Animation, The Vault, and BigStage.com.

In the summer of 2008, John co-executive-produced a viral campaign of 38 PSA's regarding human rights in Burma, featuring Will Ferrell, Ellen Page, Jason Biggs, James Cameron, Felicity Huffman and Judd Apatow, amongst others. In his previous corporate position John was head of Disney Television Animation's Shorts Lab. He was responsible for producing 'creator driven' animated pilots for Disney Channel. Prior to working at Disney TVA, John was Vice President of Creative Development of Theme Park Productions, the media unit of Walt Disney Imagineering. He was responsible for the creative development of all filmed entertainment in Disney Parks worldwide. During John's tenure he raised the caliber of talent for theme park shows by casting such actors as Jeremy Irons, Jamie Lee Curtis, Whoopi Goldberg, Isabella Rossellini, Eric Idle, Ellen DeGeneres, Drew Carey, Antonio Banderas, Jason Alexander, Maya Angelou, and Aerosmith. He brought in such producers as Jerry Bruckheimer and Roger Birnbaum, and directors Michael Bay, Jon Turteltaub, and Agnieszka Holland. John was also responsible for the task of casting all voice talent for Walt Disney Imagineering, the show writers, and corporate synergy.

Prior to working at Imagineering, John was Senior Vice President of Witt-Thomas Films, also based at Disney, where he oversaw the development and production of all motion picture product at the company. There he Associate Produced the company's Tri-Star release, Mixed Nuts, starring Steve Martin and directed by Nora Ephron, and Co-Produced the Warner Brothers release Final Analysis which featured Richard Gere, Kim Basinger and Uma Thurman, directed by Phil Jaonou.

John attended Bowdoin College and UCLA, where he received his Bachelor of Arts degree in Motion Picture Production. He completed post-graduate work at The American Film Institute as a Directing Fellow.

He is an active member of the social justice non-profit the Progressive Jewish Alliance, a member of the think tank Film Your Issue, and is a founding Trustee of the Pasadena Museum of California Art.

Pam Spevak is an accomplished media executive and strategist with over 20 years of experience in successfully building and nurturing digital and traditional media and entertainment businesses. Currently Founder and President of Brainchild Advisors LLC, Spevak works with small and mid-sized media, entertainment and lifestyle companies on a wide array of strategies and solutions designed to extend brands and generate new revenue streams. As CEO of Swellco Holdings LLC (founded by fashion designer Cynthia Rowley), Spevak grew the Swell brand into a multi-platform media and lifestyle business encompassing diversified home accessories available exclusively at Target Stores, books, print, television, and creative services. At SFX Entertainment, she turned the company's local live entertainment businesses into a national sponsorship delivery network, and was responsible for the company's first national multi-year, multi-million dollar sponsorship. She also founded and ran its global interactive business as President of SFX Interactive. At Creative Artists Agency, Spevak advised corporate clients on a wide array of entertainment-related business issues, included joint ventures and mergers and acquisitions, and was a founder of the agency's New Media department.

Pam also has a background in media banking, and holds an MBA from the University of Chicago.